Days 1–7 · Set the baseline
A plan grounded in your data.
A three-month opportunity baseline, one buyer, one channel and a written target. We agree what qualifies before we build.
B2B SAAS / SELLING THROUGH SALES CALLS
More of the
right buyers
asking to talk.
Your product sells when your rep meets the right company. We build the campaign that gets suitable buyers to that conversation.
UK and US B2B SaaS · Paying customers · A sales closer
20 minutes. A clear next step. No commitment.
THE PATH TO A SALES CONVERSATIONFPRX
01 / REACH THE RIGHT BUYER
One buyer.One channel.
Start with a clear fit, not a bigger list.
USEFUL RESOURCEA reason
to engage.
to engage.
02 / CAPTURE + FILTERIs there a fit?
Company · Need · Next step
Suitable buyer
Email follow-upRequest a call
03 / YOUR TEAM TAKES IT FROM HEREA useful sales conversation.
Buyer + need + source → Your sales rep
MEASUREAccepted opportunities → Attributed sales
Campaign illustration. Your rep closes the sale.
30 daysto launch the campaign
One complete pathfrom first click to your sales rep
A written targetwith a fixed-fee refund guarantee
01 / THE CAMPAIGN
Every step.
One clear job.
One buyer. One main channel.
A connected route to sales, built by FPRX.
- 01FOCUS
One buyer
Agree the company, role and need worth reaching.
- 02REACH
One channel
Use existing traffic first. If ads fit, choose Google Search or LinkedIn.
- 03HELP
One useful resource
Reuse what works, or build a calculator, case study or assessment.
- 04QUALIFY
A page that filters
Capture interest. Ask a few questions. Give suitable buyers a booking step.
- 05FOLLOW UP
Email follow-up
Four or five emails help interested buyers take the next step.
- 06HAND OVER
Your sales closer
Pass the buyer, their need and their source to your rep.
- 07MEASURE
Measure the outcome
Track accepted opportunities and cash collected from attributed sales.
CLEAR OWNERS
FPRX builds and measures the campaign. Your sales team handles the conversations and closes.
02 / WHAT YOU RECEIVE
Built in 30 days.
Measured after launch.
The first month gets the campaign live.
The guarantee runs for 60 days from launch.
Days 8–21 · Build the path
The complete campaign.
One resource, one capture page with a filter, four or five emails, a sales hand-off and the channel campaign. Built to work together.
Days 22–30 · Review and launch
A launch you can track.
Your approval, a tested buyer journey and a day-30 report. Source tags, a CRM field and an opportunity sheet connect the work to sales.
60 days from launch · Measure
A clear count at day 60.
A weekly 15-minute check and up to one adjustment a week until day 60 after launch. Accepted opportunities decide the guarantee.
A second buyer, extra channel or extra page is separate paid work. Any ad spend is paid by you directly to the platform.
03 / SEE THE WORK
Finance software
One website. A clear product offer.
Scorecard
ROI calculator
Policy template
Free tools→Email→Webinar→Offer
Connected work.
Not isolated assets.
A previous finance software project connected interactive tools, educational emails and a sales webinar to a product offer.
Previous freelance work by FPRX’s founder. The company is anonymous. This is a separate project, not a result from this Demand Sprint or a forecast for your business.
Explore the delivered work Read a concept audit ↗A separate public-information sample. Hypotheses and estimates, not measured client results.04 / THE GUARANTEE
The agreed target.
Or your fixed fee back.
If accepted qualified opportunities are below the target agreed in writing within 60 days of launch, we refund the fixed fee in full. The agreed conditions apply.
60
DAYS FROM LAUNCH
Count accepted opportunities
against the written target.
Fixed fee + a variable share.
A fixed fee to start, plus a variable share of cash collected from new customers attributed to our campaign, for their first 12 months of payment. The variable still applies to attributed cash receipts if the fixed fee is refunded. Amounts and the share are agreed in your proposal.
Clear rules before we start.
- The baseline, quantity, qualification criteria and launch date are agreed in writing before we start.
- Read access to analytics, CRM, billing and any ad account in week one. One decision maker, approvals within 48 hours and a weekly 15-minute check.
- Your team launches the agreed changes and pays any agreed ad budget separately. Blocking the work, stopping the campaign or reducing that budget pauses the guarantee; we notify you in writing.
- Your rep responds within 2 business days. An opportunity that meets the written criteria counts as accepted if nobody responds in that time. Rejections must name a reason from those criteria.
- The 60-day clock starts on the written launch date. If your team delays launch, the clock waits. The refund covers the Sprint fixed fee once; paid extras are not refunded.
05 / STRAIGHT ANSWERS
Before you
say yes.
Who is this for?
UK and US B2B SaaS businesses with paying customers and someone who can close sales. We first check that you need more suitable sales opportunities. If your main problem is closing the opportunities you already have, this Sprint is not the right starting point.
What happens in the free 20-minute call?
Choose a time and share your website, whether you have paying customers and who handles sales. We review your website before the call. Together we discuss your opportunities, sales cycle, budget and fit, then agree a clear next step. Booking does not commit you to a Sprint.
How do you set the opportunity target?
From your baseline, buyer, sales cycle, channel and budget. The quantity and criteria are written down before we start. Without a reliable baseline, or a target worth pursuing, we do not sell the Sprint.
What counts as a qualified opportunity?
A person from the agreed company type and role, with the agreed need, who requests a demo or call through our campaign. We record the source and date. Your rep accepts it, or gives a rejection reason based on the written criteria.
Do you close the sales?
Your rep closes. FPRX builds the campaign and passes suitable opportunities to your team. We measure accepted opportunities and attributed sales, but we do not guarantee sales, revenue or new customers.
Do we need to run ads?
We first check traffic you already have. If ads are needed, we choose one main channel: Google Search, or LinkedIn when Search is not viable. You pay the platform directly. Ad spend is separate from the Sprint fee.
How much work does our team take on?
About four hours over the first 30 days: a one-hour kickoff, access in week one, a weekly 15-minute check and two reviews. Your sales rep also needs time to respond to each opportunity within two business days.
How are fees and sales attribution handled?
There is a fixed fee and a variable share, both agreed in your proposal. A campaign opportunity is attributed when it becomes a paying customer within six months of entering. The variable is calculated monthly on cash collected during that customer’s first 12 months of payment. You share a monthly receipts report, checked against read access to billing. It still applies to those receipts if the fixed fee is refunded.
What is outside this Sprint?
A second buyer or channel, extra resources or pages, CRM setup and content calendars are paid extras. Running the campaign after day 60 is agreed separately. Extras have their own delivery dates and do not delay the main launch.
06 / YOUR NEXT STEP
Start with a
20-minute call.
Choose a time and share your website, whether you have paying customers and who handles sales.
We review your website before the call. Together we discuss your opportunities, sales cycle, budget and fit, then agree a clear next step. No commitment to buy.
The calendar opens here. Cal.com handles your booking.
Prefer email? hello@fprxgroup.comPrefer to send your details by email?
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