Get my free auditFor B2B SaaS · Free plan or trial · 300+ registrations a month
More paying customers.
Same users.
Turn visitors into leads and leads into paying customers. We build the capture, convert and close system for you in 30 days.
Get my free auditA free video and one-page report in 48 hours. No call required.
This video is an earlier introduction. The current Sprint scope is below. Numbers are illustrative estimates, not client results or a revenue promise. The annual run-rate example assumes no churn; it is not cash collected in year one.
From free tools to a software offer.
As a freelance marketer, Fernando Peccatiello built free AI tools and resources, educational emails and a sales webinar funnel to sell a B2B company’s software. Audits and implementation were additional offers.
The company name is withheld. This describes work delivered; no measured results are claimed.
The FPR Method
Free. Paid. Revenue.
The same three-part system for every Sprint. Also included: real-data audit, offer and pricing redesign, and an ad test. More than three lead magnets or work outside these pieces is a separately agreed upsell. Ad spend is agreed separately.
- 01
Free — capture
1–3 lead magnets: a calculator, case study or giveaway. Giveaways need country-specific legal approval first.
- 02
Paid — convert
A 30-day content plan: what to publish, when, and emails taking each lead towards payment.
- 03
Revenue — close
A sales page or a hand-off to your sales call when you have a sales team. Measure payments and revenue.
Free · No call needed
See your three biggest leaks.
Say yes or request it below. Within 48 hours: a five-minute video and a one-page report covering Free, Paid and Revenue. One fix per supported leak, with estimated cost where inputs support it. If no leak is visible in a stage, we say so.
Up to five audits each week.
For B2B SaaS with a free plan or trial and 300 or more new registrations each month.
Request your free audit
The form prepares an email draft. Choose “Open my email draft” and send it from your email app. Nothing is sent by this page.
If the agreed numbers do not improve, we keep working.
We agree two numbers and their sources in writing. If they do not improve within 60 days of launch, we work for 30 more days at no charge. That is the limit.
- Before work starts, we agree in writing on two numbers, their sources and the day-one baseline.
- You give read access to analytics and email tools in week one.
- One decision maker joins a 15-minute check each week.
- You launch the changes we agree on. If your team blocks the work, the guarantee pauses.
Questions
What to know before you ask.
01Who is this for?
B2B SaaS teams in the UK or US with a free plan or trial and at least 300 new registrations each month. We ask you to confirm that volume.
02What do I get, and when?
A five-minute video and a one-page report within 48 hours. We review three likely points to check. The audit is free, and you do not need to book a call.
03Does every project include the same work?
Yes. Capture: 1–3 lead magnets from a calculator, case study or legally approved giveaway. Convert: a 30-day publishing plan and emails. Close: a sales page or sales-call hand-off. The data shapes each part. We keep assets that already work.
04How does the guarantee work?
We agree two measures, their sources and the starting point in writing. If they do not improve within 60 days of launch, we work for 30 more days at no charge, capped. Read access in week one, a decision maker at a weekly 15-minute check, and launching the agreed changes are required. If your team blocks the work, the guarantee pauses.
05How do I send my request?
The form prepares an email draft addressed to FPRX Group. Choose “Open my email draft”, review the details and send it in your email app. This page does not send it for you.