Finance software · Sales funnel
€600k+ in revenue.
One connected funnel.
A website rebuild, three interactive tools and a sales journey built around one flagship product.
Explore the build ↓Finance software
One website. A clear product offer.
Scorecard
ROI calculator
Policy template
Campaign results
From interest to signed contracts.
- Revenue from one campaign
- €600k+
- Leads generated
- ≈3,000
- Average email open rate
- 18%
- Lead-to-contract conversion
- 13%
More than €600,000 in revenue and around 3,000 leads generated by this campaign. Average email open rate: 18%. Conversion from lead to contract: 13%.
The goal
Sell the flagship finance product.
The business served CFOs and finance teams. The main commercial goal was to sell its flagship software product. ERP audits and implementation were additional offers.
We handled the website redesign and marketing build: free resources, tools, landing pages, ads, emails, a sales webinar and follow-ups. The work connected the first interaction to the product offer.
The sales journey
Each step had a job.
- 01
Bring the right people in.
Lead magnets, landing pages and ads gave finance leaders a reason to engage before the product offer.
- 02
Give them something useful.
Three interactive tools helped visitors assess AI readiness, explore potential ROI and create a governance policy. Each gave the emails something useful to build on.
- 03
Keep the conversation going.
Educational emails shared resources, lead magnets and calculators. The sequence led towards the webinar and the flagship product.
- 04
Make the product offer.
The sales webinar brought the journey together. People who reached that stage received a focused opportunity to buy the flagship finance product.
- 05
Build the next step.
Follow-ups and additional offers covered ERP audits and implementation. Community activation and conference work supported the wider marketing effort.
The three tools
Useful before the sale.
AI Readiness Scorecard
A practical way for finance teams to assess where they stood with AI. It turned a broad topic into a starting point for the conversation.
AI ROI Calculator
A calculator to explore potential AI returns. It helped make the value discussion concrete. Calculator outputs were estimates, not achieved results.
AI Governance Policy
A tool to help finance teams create an AI governance policy. It gave visitors a useful resource while addressing a practical concern about adoption.
What the project delivered
A connected system for the product sale.
- Website redesign
- 1
- Interactive tools
- 3
- Sales webinar
- 1
The website, ads, free tools, emails and webinar worked towards the same product offer. Follow-up offers extended the journey to audits and implementation.
Project collaborators
Your path to paid
Start with the step that blocks payment.
This project used tools, emails and a webinar. Your data decides what your business needs. We find the block, build the agreed change and measure payments.