Free playbook · For B2B SaaS with a sales team
How to fill your demo calendar
with lookalike buyers.
The exact path one B2B software company used to turn its best customer into a full calendar. Free PDF. No call needed.
A B2B finance software company. Anonymous by agreement. An example of the path, not a promise for your business.
What you learn · 5 steps
Copy the path. Skip the mistakes.
- 01
Copy your best customer
Industry, size, who decides. Outside your target is not a lead, even with an email.
- 02
Find them where buyers are
Four channels tested. Ads won. One ad per job title.
- 03
Give something free first
A useful tool before the demo. Ask for the email before showing the result.
- 04
Sort every lead to the demo
Decision-makers get a call within 1 hour. The rest get emails, then a webinar.
- 05
Measure three numbers
Leads in. Lead-to-meeting %. Lead-to-contract %.
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