The starting point
Your next meeting may already be in your lead list.
Leads arrive from demos, guides, webinars and trials. Someone still needs to find out who they are, spot the fit and follow up.
Minutes after a lead comes in, your rep knows who they are, why they matter and what to say, with the first message already written.
From lead to conversation
Help sales start the right conversations.
We research your leads, prepare your sales team and follow up with the rest.
Investigate every lead.
We research the company, the person, their role and recent signals.
Check the fit.
Each lead is checked against your ideal customer, with the reason in one line.
Prepare the conversation.
Your rep gets a short summary and the first message, already written.
Follow up with the rest.
Personal follow-up continues until the lead asks to talk or rules themselves out.
Report every week.
Leads, minutes to first contact, meetings booked and source. In one report.
Built inside your CRM. The AI prepares. Your team has the conversation.
Done for your team
A plan. A working engine. A team ready to use it.
About 4 hours from your team over 30 days. We handle the build, training and handover.
2 weeks
Audit
Find where leads wait or drop out. Agree the plan and a realistic meeting target with your data.
30 days
Engine
We build the research, fit checks, sales handover, follow-up and reporting. Then we train your team.
After launch
Care
Optional ongoing support: monitoring, adjustments, one improvement a month and a monthly review. Three-month minimum.
We do the build.
Research, follow-up, routing and reporting, connected to your existing tools.
Your team keeps control.
A person approves each message for the first two weeks. We train your team and leave a written guide.
Start with your own numbers.
The Audit sets the baseline and meeting target. A comparison with three competitors adds context.
Planning beyond the launch?
With Engine + 3 months of Care, we also build an AI lead tool in month 2: an assessment, calculator or grader connected to the engine.
The Audit fee is fully credited towards the Sprint if you go ahead within 30 days.
A service, built around your team
No new platform to learn.
We build the engine inside your CRM. HubSpot, Salesforce and Pipedrive are the usual ones. We clean up duplicate records and lead source fields as part of the build.
This is not a standalone lead-scoring tool or an autoresponder. You get the research, the follow-up and the handover to a person who can talk to the buyer.
Our fintech campaign
Better follow-up. Real sales conversations.
Leads sorted by role. Decision-makers called within the hour. Personal follow-up for the rest.
- Qualified leads
- ~3,000
- Signed in 2 months
- 13%
- Revenue in 6 months
- €600k+
Previous freelance fintech campaign. Figures are the project operator’s account, not independent verification. This is not a measured Inbound Engine result.
A target before a build
Your numbers set the target. We share the risk.
In the Audit, we agree a meeting target with you, from your own numbers. If the Engine doesn't hit it within 60 days of launch, you get your Sprint fee back.
Live in 30 days, or we keep working for free until it is.
Conditions
- The meeting target is agreed in the Audit, from your own numbers.
- The 60-day clock starts on the written launch date.
- The guarantee pauses if your inbound leads fall below the agreed baseline, if your team does not attend meetings or blocks access, or if a third-party service goes down.
- Without a baseline or a reasonable target, we do not sell the Sprint.
- The build is live in 30 days, or we keep working for free until it is.
Before we talk
Straight answers.
Does the AI write on its own?
No. The AI prepares the research, the summary and the first message. A person on your team approves every message during the first two weeks. After that, you choose the approval rules.
What happens to personal data?
We work under a data processing agreement. Lead data stays in your CRM and the tools you already use. We do not sell it or use it for our own marketing.
Which CRMs do you work with?
HubSpot, Salesforce and Pipedrive are the usual ones. If you use another CRM, tell us on the call and we will check fit.
How much time does my team need?
About 4 hours over 30 days: a kickoff, access, two reviews and a short weekly check.
How do you measure it?
Meetings booked and minutes to the first personal contact. The Audit sets the baseline. You get a weekly report with leads, source, time to contact and meetings.
What happens after 30 days?
Care. We watch and adjust the engine, add one improvement a month, send a monthly report and have a 30-minute call. Three-month minimum.
Do you guarantee meetings?
We agree a meeting target from your own numbers in the Audit. If the engine misses it in 60 days from launch, you get your Sprint fee back. The conditions on this page apply.
Who is it for?
B2B marketing and demand gen teams (20–300 people) in the US, UK and Ireland. You receive inbound leads, use a CRM and have someone who talks to buyers.
The next step
Let’s look at your leads.
Tell us what comes in and what happens next. We’ll check whether the Engine is a fit.
We only take on a few new teams each month.
Prefer email? hello@fprxgroup.com